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BRANDING

Creation of identity and visual communication line for the project of valorization of the medronho from the SW of Portugal.

Based on two elements of the name (the fruit MEDRONHO and the point of the compass SW) we created a new wind rose: a wind rose that follows the medronho trail in the Southwest. The creation of this symbol emerged from the deconstruction of the traditional wind rose, the lines of direction leading to the construction of the rounded and rough form of the medronho fruit.
Medronho SW


Medronho SW


Medronho SW


Medronho SW


Medronho SW


Medronho SW


Client: Odemira Town Hall, 2016