Rebranding project for CJ DECOR
The use of geometry (the shape of a square) and symmetry as a basis for work is a clear reference to rigor, balance and refinement. The square also represents the empty space of a room, a dwelling, a garden. Space ready to be renovated, decorated, inhabited ... The use of the letters C and J, which are themselves the shape of the square (CJ DECOR's single square), as a symmetrical complement to each other reinforces the idea of dynamics, accuracy and versatility.