Branding project for LAVRAR O MIRA E LAGOA.
A “brother” project of Lavrar o Mar.
LML is a palindrome - from the Greek palin (new) and dromo (path) meaning word, group of words or verse that is read in the same way from left to right or from right to left.
With the inversion of the last L (will it be the last one that is inverted compared to the first or vice versa?) We reinforced this reading even more. This simple inversion of the L leads us to affirm the concept of comprehensiveness and universality since, around the world, many people are reading from left to right but also from right to left.
In order to create uniqueness and at the same time reference to the area of ??focus of the project, we created, based on the concept presented, a symbol of innumerable readings, interpretations and sensory appeals, of which we highlight:
»The furrows of the plowed land
»The irrigation systems used to irrigate agricultural fields
»The slight undulation caused by the action of the wind on the water surface
»The battlements of a castle
»The geometric elements used in the ornamentation of Roman mosaics (Miróbriga)
»A fluid maze of ideas ... a new path!