Naming and branding project for LUX MARE | EXCLUSIVE HIGH-END HOUSES
This is the Latin translation of Luz do Mar (light of the sea), a poetic expression, strong and reminiscent of the universe of the place and houses. The reflection of the sunlight on the sea entering the house through the great transparency they have. The word LUX refers a lot to LUXury and MARE (sea) is right there in front of the land. In terms of diction, we find it easy in most languages. It also reflects and conveys some sumptuousness and exclusivity.